Pricey Candles!

My boyfriend had taken to dropping the matchstick in my previous candle and leaving them in there to burn, which in turn got melted into the candle and looked horrible.
The candle was given to me as a present in January and has lasted all this time. I loved it.

The kit website describes it as follows:

These high-quality candles are made from Archipelago’s special soy wax blend that contains more that 50% natural soy wax and burns longer and cleaner than most other candles. The sophisticated blends are sure to enhance and refresh any home or setting. Archipelago Signature line candles burn clean for at least 50 hours.

Anyway, as he had 'ruined' it in my eyes, I set out to buy a new one.

The girl was so helpful that when she finally told me the price, I didnt have it in me to say 'no thanks'!

I went for 'Verbena' flavour and it is delicious!
This is the Kit description:

Made from Archipelago's special soy wax blend, that contains more than 50% natural soy wax, these highly-sought, high-quality candles in gourmet blends are guaranteed to enhance any home or setting. Archipelago Home line candles burn clean for more than 90 hours, delivering intoxicating fragrance to enhance your mood.

I still don't understand how a single candle can cost $52.95, even if it does smell like lemon gelati!